Strategy Director
Core
Lead the development of business-driven media strategies that accelerate client growth by connecting audiences, data, channels, and creativity.
Role type
Senior strategic leader (Strategy Director)
Builds
Integrated paid, owned, and earned media ecosystems aligned with business goals
Domain
Advertising & Marketing / Connected Media Strategy
Deliverable
product features
Required skills
Strategic business reframing, Connected media strategy development, Audience & data strategy, Insight-led decision making, Client leadership & business partnership, Strategic excellence & thought leadership
Preferred skills
Experience with Kantar, AIMC, and similar market/consumer research tools
Technologies
Kantar, AIMC, First-party data, Digital and behavioral data
Responsibilities
Analyze client briefs to uncover underlying business challenges and translate them into actionable communication opportunities. Design integrated media ecosystems based on the full customer journey. Lead the definition of strategic audiences through integration of market research and data sources. Act as a trusted advisor to senior client stakeholders and lead high-impact strategic projects. Develop frameworks and methodologies to enhance the team's strategic capabilities.
Seniority
Senior, hands-on IC