Sr. Product Marketing Manager
Core
Own and drive go-to-market strategy for digital forensics, incident response, and AI-powered investigative technology, shaping strategic direction for Sales and Product.
Role type
Sr. Product Marketing Manager (Cyber Security/DFIR/AI)
Builds
Go-to-market strategy, market positioning, sales enablement materials, and company narrative for security and incident response teams.
Domain
Cyber security, Digital Forensics and Incident Response (DFIR), Artificial Intelligence
Deliverable
product features
Required skills
B2B product marketing strategy, executive stakeholder influence, cyber security/DFIR market knowledge, AI/ML product positioning, technical concept translation, sales enablement content creation, competitive intelligence analysis, customer persona development
Preferred skills
Video production, PowerPoint deck creation, tools like SharePoint/Teams/Miro/Asana/Adobe Suite
Responsibilities
Set strategic narrative for competition in cyber security and AI landscape; develop buyer personas for security operations and forensic teams; translate technical capabilities into messaging for technical and executive audiences; lead development of sales videos, decks, and battlecards; partner with Demand Generation on integrated awareness plans; work with customer advocacy to develop case studies; mentor product marketing team members
Seniority
Senior, strategic partner & hands-on execution
