Pessoa Especialista de Data Insights
Core
Transform data into measurement frameworks, hypotheses, and insights to support influencer marketing campaign operations and client decision-making.
Role type
Senior Data Insights Analyst (Influencer Marketing)
Builds
Custom data bases, KPIs, dashboards, and strategic reports for influencer campaigns.
Domain
Digital Marketing / Influencer Marketing
Deliverable
dashboards & analysis
Required skills
Influencer campaign analysis, Social listening, Power BI, Data visualization, Strategic storytelling, Client presentation, Team coordination, Analytical framework design, Performance interpretation, Commercial opportunity identification
Preferred skills
English (intermediate), Social media expertise
Technologies
Power BI, Social listening tools
Responsibilities
Structure analyses based on campaign objectives and interpret performance variations. Create custom databases and define tailored KPIs. Cross-reference organic and boosted data to understand distinct effects. Support building internal benchmarks and creator evaluation criteria. Build and maintain recurring dashboards and custom reports. Present results visually with a narrative focus. Lead client meetings to present learnings and action plans. Act consultatively to propose measurement models. Coordinate junior and mid-level analysts. Connect analysis to commercial growth opportunities.
Seniority
Senior, hands-on IC with coordination duties
