Strategy Director
Core
Develop communications strategies that translate business objectives into ambitious, measurable media plans for UK brands.
Role type
Senior IC strategy director (communications/media)
Builds
Integrated media strategies and campaign effectiveness plans
Domain
Marketing / Communications / Media
Deliverable
product features
Required skills
Strategic thinking, Data interpretation, Client relationship management, Campaign effectiveness analysis, Team mentorship, Innovation
Preferred skills
Curiosity about people and media, Challenge conventional thinking, Adaptability
Responsibilities
Develop communications strategies that translate business objectives into ambitious, measurable media plans. Lead strategic thinking across client accounts, ensuring every recommendation supports long-term business growth. Partner with client leads and cross-functional teams to deliver integrated strategies that inspire confident decision-making. Champion campaign effectiveness by defining success measures, evaluating performance and applying insights to future work. Provide clear strategic direction that keeps teams aligned from planning through to activation. Mentor planners and contribute to the development of strategic capability across the wider agency.
Seniority
Senior, hands-on IC