Director, Brand Experience
Core
Oversees planning of all media campaigns across channels for a specific client, contributing to brand strategy and planning.
Role type
Senior IC media planning director
Builds
Strategic media recommendations and final audience plans for clients
Domain
Marketing / Media Planning
Required skills
Media planning, B2B/ABM experience, Team management, Strategic campaign planning, Analytics, Portfolio management, Paid media management
Preferred skills
Visual storytelling, Creative thinking, Problem solving
Technologies
Analytics tools, Media planning systems
Responsibilities
Lead the team and day-to-day client interaction, Write and deliver strategies and POV's, Work with analytics and research teams to apply findings, Analyze client's audience strategies, Provide vision, direction, management and support to individuals within the team
Seniority
Senior, hands-on IC with management responsibilities