Senior Media Planner
Core
Develop online media plans and manage campaign implementation for healthcare challenger brands.
Role type
Senior Media Planner
Builds
Online media campaigns for healthcare challenger brands
Domain
Healthcare marketing and digital media
Required skills
Interactive marketing, online media planning, display campaign optimization, reporting, budget pacing, vendor management, strategic recommendations
Preferred skills
Offline media knowledge, emerging media platform awareness
Technologies
Display campaigns, microsites
Responsibilities
Develop online media plans aligned with client objectives, manage day-to-day media plans including optimization and budget pacing, develop performance reports and recommendations, serve as primary internal contact for campaign issues, support Director in client communications, identify new vendors and tactics
Seniority
Senior, hands-on IC