Associate Director, Strategy
Core
Transform consumer, category, cultural, and business insights into communication strategies that drive measurable business outcomes for key client accounts.
Role type
Senior IC strategy lead (communications & consumer insights)
Builds
Communications architectures, audience strategies, measurement frameworks, and strategic narratives
Domain
Marketing & Communications
Required skills
Consumer insights synthesis, Communications planning, Strategic storytelling, Data interpretation, Client leadership, Team coaching, Business acumen, Audience strategy, Effectiveness planning, Cross-functional partnership
Preferred skills
Experience with large complex brands, Executive presentation skills, Innovation in media
Technologies
First-party data, Syndicated data, Behavioral data, Market intelligence platforms
Responsibilities
Lead development of audience, category, and cultural insights; Design end-to-end communications architectures; Embed effectiveness principles into planning; Present strategic recommendations to senior stakeholders; Mentor planners and supervisors on strategic thinking.
Seniority
Senior, hands-on IC with mentorship responsibilities