Performance Planning Manager
Core
Translate client business objectives into data-informed performance media plans and manage media budget allocation across digital channels to drive measurable results.
Role type
Performance Planning Account Manager
Builds
Data-informed performance media plans and audience strategies for financial services clients
Domain
Digital media planning and performance marketing
Required skills
Performance marketing, digital media planning, digital account management, data interpretation, media budget allocation, campaign monitoring, testing plan development, client reporting
Preferred skills
Strategic thinking, collaboration, commercial awareness, proactive mindset
Technologies
Digital media channels, analytics tools
Responsibilities
Translate client business objectives into data-informed performance media plans that align with wider marketing and business goals. Develop audience strategies and planning recommendations that maximise performance across digital channels. Recommend and manage media budget allocation across channels to drive effective and efficient results. Partner closely with specialist activation teams to bring plans to life and ensure campaigns are delivered to a high standard. Monitor campaign performance, pacing and KPI delivery, identifying opportunities for optimisation and growth. Present performance insights and recommendations to clients through clear, actionable reporting and reviews.
Seniority
Mid-level, hands-on IC