Go-to-Market (GTM) Manager
Core
Own GTM strategy and execution for assigned Papaya products and Workforce OS service lines, driving adoption and revenue by translating complex product capabilities into compelling commercial stories.
Role type
Senior Go-to-Market Manager (B2B SaaS)
Builds
Scalable commercial growth, product launches, sales plays, and sales enablement programs for global workforce management solutions.
Domain
B2B SaaS, Payroll, Payments, HCM, HR Tech, FinTech
Deliverable
product features
Required skills
GTM strategy, product launches, sales enablement, persona-based messaging, competitive positioning, value proposition development, sales play creation, commercial asset creation, AI tool leverage, cross-functional collaboration (via careerplan.io/jobs/16-005-D1-374-go-to-market-gtm-manager-at-papaya-global)
Preferred skills
Payroll, Payments, HCM, HR Tech, FinTech, Workforce Management experience
Technologies
AI-powered sales tools, demo stories, landing pages, battlecards
Responsibilities
Lead product and service launches end-to-end; develop persona-based messaging and positioning; build and deliver sales plays; create commercial assets for sellers; partner with Product on roadmap translation; measure GTM impact through adoption and revenue.
Seniority
Senior, hands-on IC
