Senior Manager - Group Content 12 month fixed term contract
Core
Senior content leader shaping strategy and execution for social, video, creator, media, and integrated campaigns to build brand reputation and customer engagement.
Role type
Senior Manager, Content Strategy & Operations
Builds
Social presence, platform-native content, creator partnerships, and integrated marketing campaigns for CommBank
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Content strategy, social media management, creator/influencer partnerships, crisis communications, storytelling, performance analytics, stakeholder influence, talent leadership, emerging tech/AI exploration
Preferred skills
Experience with major brands or agencies, deep knowledge of audience behavior, cross-functional collaboration, curiosity about culture and technology
Technologies
Social platforms, AI tools, social listening tools, performance analytics platforms
Responsibilities
Lead content across social, video, creator, media, and integrated campaigns; Shape social presence and develop platform-native ideas; Turn insights into timely content opportunities; Develop creator and influencer partnerships; Partner with media and campaign teams; Lead social media crisis communications; Oversee content from concept to optimization; Translate complex financial topics into customer stories; Lead and develop content talent
Seniority
Senior, hands-on IC with leadership responsibilities