Events and Exhibitions Marketing Manager
Core
Define and lead Expo Centric's marketing strategy, brand positioning, and commercial marketing program to drive qualified opportunities and revenue for exhibition and brand-experience services.
Role type
Senior B2B Marketing Manager (Exhibitions & Events)
Builds
Integrated marketing campaigns, brand positioning, content programs, and sales enablement for exhibition and brand-experience projects.
Domain
Exhibitions, events, brand experiences, professional services
Deliverable
product features
Required skills
B2B marketing strategy, brand positioning, integrated campaign management, content creation, public relations, digital marketing, sales enablement, lead generation, CRM management, marketing analytics, budget management, stakeholder leadership
Preferred skills
HubSpot, Webflow, Google Ads, SEO
Responsibilities
Define annual marketing strategy aligned with revenue and growth objectives; strengthen brand positioning and value propositions; direct integrated campaign portfolio across digital, content, social media, email, PR, partnerships, and trade shows; lead content, creative, website, and thought-leadership programs; partner with Sales and Client Services to generate qualified demand and improve pipeline conversion; own the marketing budget and commercial scorecard while leading internal resources and external partners
Seniority
Senior, hands-on IC with strategic oversight
