Staff Product Manager, Marketing Automation - CANADA
Core
Own the strategy and roadmap for AI-powered marketing products that help real estate professionals get discovered and generate high-quality content across search, email, and social channels.
Role type
Staff Product Manager (Marketing Automation & AI)
Builds
AI-driven discovery tools, content generation systems, and multichannel marketing attribution platforms for real estate agents.
Domain
Proptech / Marketing Technology / AI
Deliverable
production ML models
Required skills
Product strategy, multichannel marketing, SEO fundamentals, marketing analytics, AI/ML product development, business case building, customer discovery, cross-functional leadership.
Preferred skills
Experience with SMB/solo operator platforms, email/lifecycle/campaign tools, AI content generation, marketing attribution, luxury brand marketing, platform-scale product experience, content/editorial background.
Technologies
AI/ML frameworks, SEO tools, marketing analytics platforms, content generation systems.
Responsibilities
Define product strategy and roadmap for AI marketing products; ensure client content quality and brand alignment; design integrated multichannel workflows; build measurement and attribution models; run structured betas with clients; build business cases for roadmap initiatives; collaborate with engineering, design, and sales teams.
Seniority
Staff, hands-on IC with strategic ownership