Content Manager (m/w/d)
Core
Developing and coordinating content strategies for a product division of allianz.de, creating and optimizing product and guide pages, and driving data-based online campaigns.
Role type
Content Manager (Digital Marketing)
Builds
Product and guide pages, SEO-driven content, and online campaigns for allianz.de
Domain
Insurance / Digital Marketing
Deliverable
product features
Required skills
Content strategy, SEO, Adobe Analytics, Google Search Console, AI tools for text/image generation, MS Office (advanced Excel), competitive analysis
Preferred skills
Experience with Content Square, interest in AI developments, internal ChatGPT usage
Technologies
Adobe Analytics, Google Search Console, Content Square, AI tools
Responsibilities
Conceptualize and coordinate content strategies, create and optimize product/guide pages, analyze performance with tracking tools, present results to stakeholders, conduct competitive analysis, create content reports
Seniority
Mid-level, hands-on IC
