Senior Director, Brand Marketing
Core
Own Fleetio's visual identity, editorial voice, social presence, earned media, and brand activation to build a trusted brand for fleet operators and executives.
Role type
Senior Director, Brand Marketing (Builder)
Builds
A cohesive brand system, content engine, and narrative foundation for a SaaS fleet management platform.
Domain
B2B SaaS / Fleet Management Technology
Required skills
Brand leadership, team building, creative direction, editorial strategy, PR/communications management, agency management, B2B brand evolution, data-driven brand measurement.
Preferred skills
Motorsport/sports sponsorship experience, in-house creative studio management, challenger-brand experience, AI-driven content strategy.
Technologies
None explicitly listed
Responsibilities
Define and execute visual identity and design standards; lead editorial strategy and content production; manage social media and video presence; oversee PR and earned media campaigns; activate brand partnerships (e.g., NASCAR); hire and develop the brand team; manage agency partners.
Seniority
Senior Director, hands-on IC with team leadership