Coordinator, Applied Data Science & Machine Learning
Core
Apply audience strategies to paid media campaigns, transform performance data into actionable insights for targeting and optimization, and manage financial processes related to audience activation and billing.
Role type
Coordinator, data activation and media analytics
Builds
Targetable audiences for paid media campaigns across platforms
Domain
Media and advertising
Deliverable
dashboards & analysis
Required skills
numerical and analytical skills, ability to interpret campaign and audience performance data, effective written and verbal communication, ability to work autonomously under pressure
Preferred skills
experience with paid media platforms, ad servers, or audience activation tools, familiarity with ad operations and ad-tech platforms, exposure to audience data segmentation or targeting strategies, exposure to financial reconciliation and invoicing processes
Responsibilities
Work with planning teams to turn campaigns into targetable audiences using best-in-class platforms, apply audience strategies to paid media campaigns across platforms, support activation of first-, second-, and third-party audiences, translate audience performance insights into optimization recommendations, report on outcomes to ensure audience strategies meet client objectives, support financial processes related to audience activation, track activated audience volumes and delivery for accurate billing, assist with preparation, validation, and reconciliation of invoices, partner with finance and operations teams to ensure alignment between audience delivery and invoicing, investigate and resolve discrepancies related to audience activation costs
Seniority
Entry-level, recent graduate