Senior Analyst, Analytics
Core
Deliver data-driven insights to shape client business and marketing strategy through quantitative analysis, forecasting, and experimental design.
Role type
Senior IC marketing analytics analyst
Builds
Automated reporting dashboards, test & learn experiments, and strategic marketing recommendations
Domain
Digital marketing analytics and media measurement
Deliverable
dashboards & analysis
Required skills
Quantitative analysis, digital attribution modeling, multivariate testing, statistical analysis, project management, data fluency, SQL querying, Excel proficiency
Preferred skills
Tableau, Datorama, Power BI, Adobe Analytics, Google Analytics, Programmatic DSPs, SEM platforms, R, Python
Technologies
SQL, Excel, Tableau, Datorama, Power BI, Adobe Analytics, Google Analytics, R, Python
Responsibilities
Define and implement analytics projects including forecasting and scenario planning; Design and interpret results of A/B tests and brand lift studies; Build and maintain automated reporting dashboards; Assist in skill development and training for other analysts; Communicate findings to clients and internal teams.
Seniority
Senior, hands-on IC
