Associate Director, Paid Search B2B

USARemoteFull-time$100k–$115k2026-11-07 → 2026-11-10

RemoteNo visa sponsorship

Core

Own paid search strategy and execution for a portfolio of 3-5 B2B clients, focusing on pipeline generation and lead quality rather than just conversion volume.

Role type

Senior individual contributor Associate Director (Paid Search)

Builds

Paid search campaigns and measurement strategies for growth-stage and enterprise B2B companies.

Domain

B2B Marketing / Paid Search

Required skills

Paid search strategy, Google Ads, Microsoft Ads, B2B measurement infrastructure (CRM integration, offline conversions), GA4, enterprise analytics/BI, client stakeholder management, mentoring

Preferred skills

Agency experience, ABM and intent data platforms (6sense, Demandbase)

Technologies

Google Ads, Microsoft Ads, SA360, Salesforce, HubSpot, GA4

Responsibilities

Forecasting and budget planning, campaign architecture and optimization, designing measurement strategies connecting search to pipeline, advising clients on lead quality, mentoring junior team members, partnering with Client Strategy and Analytics

Seniority

Senior, hands-on IC

About Wpromote

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*,