Senior Associate, Media Planning
Core
Assist in developing media plans and strategic presentations for healthcare brands by selecting media channels and programs based on established strategic approaches.
Role type
Senior Associate, Media Planning
Builds
Media plans, strategic presentations, and client deliverables
Domain
Healthcare marketing and media planning
Required skills
Media planning, Excel, PowerPoint, Media research tools, Competitive analysis, Financial documentation alignment, Creative asset tracking
Preferred skills
Media buying process knowledge, Media research software proficiency, Competitive marketplace knowledge
Responsibilities
Assist in the development of media plans and strategic presentations. Manage tasks across multiple accounts and campaigns with efficiency and attention to detail. Gather and analyze audience insights and competitive data to inform strategies. Own and maintain media Flowcharts, ensuring alignment with financial documentation. Create and update Creative Asset Trackers and Traffic Workbooks with precision. Respond promptly to client requests, providing clear communication and outstanding service.
Seniority
Mid-level, hands-on IC