Principal Product Manager, Ads
Core
Reimagine and build an advertising solution for a unified youth sports platform, rebuilding the ad business from a blank slate to serve millions of families and national/regional brands.
Role type
Principal Product Manager, Ads
Builds
Native ad experiences, serving infrastructure, targeting stack, measurement foundation, and sellable inventory packaging.
Domain
Sports technology, mobile advertising, consumer platforms
Deliverable
production ML models | product features
Required skills
End-to-end ad product roadmap ownership, native ad experience design, ad server implementation and trafficking, programmatic guaranteed and private marketplace deals, key-value and audience targeting, ad SDK integration, VAST and video formats, ad economics modeling (fill rate, eCPM, RPM), ad quality and UX standards, privacy and compliance (COPPA), first-party data pipeline building.
Preferred skills
Rewarded video and pre-roll monetization, subscription business experience, children's privacy regimes, sports/media industry background.
Technologies
Google Ad Manager, Amplitude, SQL, iOS/Android SDKs, VAST
Responsibilities
Own the advertising product roadmap from format strategy to reporting; Design and launch native, integrated ad experiences; Own the serving and targeting stack including ad server implementation and private marketplace deals; Build the measurement foundation including impression tracking and advertiser reporting; Own ad quality, density, and user experience standards; Partner with Ad Sales to create sellable inventory and rate cards; Model and forecast business metrics like volume, fill rate, and eCPM; Ensure privacy and compliance for ad targeting and data use.
Seniority
Principal, hands-on IC with strategic leadership
