Senior Media Buying Analyst
Core
Senior Media Buying Analyst responsible for planning, executing, and optimizing paid media campaigns across digital platforms, managing budgets, and delivering ROI analysis for clients.
Role type
Senior Media Buying Analyst
Builds
Digital advertising campaigns and media strategies for clients
Domain
Digital Marketing / Programmatic Advertising
Required skills
Paid media strategy, campaign optimization, budget management, media buying, programmatic DSP management, data analysis, client communication, stakeholder management, reporting, account structure building
Preferred skills
Programmatic DSP certification, experience with DV360/TTD/Xander/Amazon DSPs, project management, media/advertising internship
Technologies
DV360, TTD, Xander, Amazon DSP, MBOX, Excel, PowerPoint
Responsibilities
Plan, execute, and optimize digital advertising campaigns across platforms; manage and supervise biddable media campaigns; monitor costs and ROI; create reports and monitor performance; communicate campaign performance to internal team and clients; provide strategic program recommendations; manage relationships with media vendors; conduct post-campaign analysis (PCA); negotiate scatter buys; maintain buy confirmations and flighting; build and implement account structures and marketing strategies.
Seniority
Senior, hands-on IC