Media Buying Analyst
Core
Execute paid media strategies, manage large budgets across digital channels, and optimize campaign performance for clients.
Role type
Media Buying Analyst
Builds
Digital advertising campaigns and media plans
Domain
Digital Marketing / Programmatic Advertising
Required skills
Paid media strategy, budget management, campaign optimization, media buying, reporting & analysis, client communication, vendor management, data insights generation
Preferred skills
Programmatic DSP certification, project management, innovation & beta testing
Technologies
DV 360, TTD, Xander, Amazon DSP, MBOX, Excel, PowerPoint
Responsibilities
Plan, execute, and optimize digital advertising campaigns across platforms; manage commercial inventory and order letters; negotiate scatter buys and track delivery; create post-campaign analysis (PCA) and performance reports; monitor costs and ROI; provide strategic recommendations to clients; manage relationships with media vendors.
Seniority
Mid-level, hands-on IC