Director, Performance Marketing
Core
Strategic owner of performance marketing to accelerate signups, expand brand awareness, and fuel self-serve, product-led, and sales-assisted growth for a B2B SaaS company.
Role type
Director, Performance Marketing (Strategic IC)
Builds
Paid and performance marketing motion (search, display, social, affiliate, direct mail, OOH) into a durable growth engine.
Domain
B2B SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, paid channel expertise (PPC, CPM, ROAS), B2B SaaS growth experience, analytical skills (GA4, GTM, attribution), rapid experimentation, AI tool utilization, cross-functional partnership
Preferred skills
Agency management, direct reports experience
Technologies
Google Analytics, Google Tag Manager, attribution platforms
Responsibilities
Own performance marketing strategy and quarterly/long-term planning; iterate ad copy, creative, bidding, and budget allocation; build business cases for new channels; partner with Sales/RevOps on pipeline outcomes; align paid and organic acquisition; represent performance marketing POV; shape future function roadmap
Seniority
Director, strategic ownership with agency support
