Brands Analyst
Core
Partner to the sales team by building data-driven narratives and dashboards to win new business and retain existing brand clients in the cannabis advertising space.
Role type
Senior data analyst (digital advertising)
Builds
Client-facing dashboards, performance narratives, and strategic media plans for brand partners.
Domain
Cannabis industry / Digital advertising analytics
Deliverable
dashboards & analysis
Required skills
SQL (Snowflake), data storytelling, client presentation, cross-functional collaboration, ad operations knowledge
Preferred skills
Hex or Looker, media/digital advertising background, familiarity with ROAS/incrementality metrics, cannabis/CPG industry experience
Technologies
Snowflake, Hex, Looker
Responsibilities
Develop prospect briefs and budget recommendations for new business; produce monthly/quarterly performance reports and deep-dive analyses; design and maintain client-facing dashboards; present findings and strategic recommendations to brand stakeholders; support ad hoc analytical requests and product testing.
Seniority
Mid-Senior, hands-on IC
