Senior Programmatic Analyst
Core
Execute, optimize, and report on programmatic media campaigns across global clients and digital channels.
Role type
Senior programmatic media analyst
Builds
Programmatic media campaigns (Display, Video, Native, CTV)
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic campaign management, DSP platform operations, Campaign performance analysis, QA review, Budget pacing, Audience targeting, Bidding strategy, KPI tracking (CPM, CTR, CPA, ROAS), Reporting & dashboards
Preferred skills
Media planning, Creative strategy, Bidding management, Marin, Kenshoo, 4C, Paid social platforms
Technologies
DV360, The Trade Desk, Amazon DSP, Yahoo DSP, Amobee, Marin, Kenshoo, 4C
Responsibilities
Set up, launch, and optimize programmatic campaigns across DSP platforms; Monitor campaign pacing, budget allocation, and performance; Develop and maintain campaign reports and dashboards; Perform QA reviews to ensure accuracy in targeting, tracking, and configurations; Partner with Account, Analytics, and Ad Operations teams.
Seniority
Senior, hands-on IC