Associate Director
Core
Lead the development and implementation of paid search campaigns, managing budgets and optimizing performance for assigned clients.
Role type
Senior IC paid search manager
Builds
Paid search campaigns (branded and direct response)
Domain
Digital advertising / Search marketing
Required skills
Paid Search strategy, Google Ads, Microsoft Advertising, SA360, budget management, performance analysis, team leadership, new business pitches, client reporting
Preferred skills
Syndicated research tools, third-party ad serving technologies, quantitative analysis, critical thinking
Technologies
Google Ads, Microsoft Advertising, SA360
Responsibilities
Lead development and implementation of paid search campaigns including budget management; Leverage search best-practices across all search tactics; Ensure all campaign billings are up to date and follow up on finance queries; Analyze search campaign performance against client KPIs and report on trends and insights; Support new business pitches; Delegate work and manage career progression of direct reports
Seniority
Senior, hands-on IC with management responsibilities