CONSULTANT.E SENIOR CRM / MARTECH (F/H/X)
Core
Senior consultant defining and deploying omnichannel marketing processes, platforms, and organizational structures for clients.
Role type
Senior IC marketing transformation consultant
Builds
Marketing automation, CRM, CDP, and CEP implementations and roadmaps
Domain
Marketing technology and data-driven transformation
Deliverable
product features
Required skills
CRM/Martech solution selection, business case development, stakeholder workshop facilitation, functional specification writing, project governance, organizational change management
Preferred skills
Experience with Adobe Campaign, Salesforce Marketing Cloud, Braze, Tealium, Salesforce Core, Dynamics
Technologies
Adobe Campaign, Salesforce Marketing Cloud, Braze, Tealium, Salesforce Core, Dynamics
Responsibilities
Conduct diagnostics of existing CRM/Martech maturity, define target marketing capabilities and client roadmaps, recommend platform solutions, write functional specifications, pilot project phases and PMO activities, lead organizational change plans
Seniority
Senior, hands-on IC