Performance Marketing Lead (Native Ads)
Core
Lead the development and scaling of Native Advertising capabilities across Taboola, Microsoft Ads, LiveIntent, and Newsbreak to drive sustainable client growth and profitability.
Role type
Senior IC Performance Marketing Lead (Native Ads)
Builds
Native advertising campaigns and media buying operations for North American markets
Domain
Digital Marketing / Native Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Native advertising platform expertise, team leadership, campaign optimization at scale, data-driven decision making, strategic planning, operational process design, cross-functional collaboration, testing framework development
Preferred skills
Lead generation experience, agency or high-growth environment background, AI-powered marketing tools familiarity, workflow automation
Technologies
Taboola, Microsoft Ads, LiveIntent, Newsbreak, MGID, MediaGo
Responsibilities
Own strategic direction and performance of Native Advertising channels; build and mentor a team of Media Buyers; develop platform-specific strategies for growth and efficiency; establish structured testing frameworks for targeting, bidding, and creatives; create scalable operational systems and playbooks; collaborate with Design, CRO, and Analytics teams to improve execution speed
Seniority
Senior, hands-on IC with team leadership
