Teamlead Market Research (m/w/d)
Core
Lead the Market Research & Consumer Insights team to translate data and insights into strategic recommendations for DEICHMANN's international markets.
Role type
Senior Team Lead, Market Research & Consumer Insights
Builds
Strategic consumer insights, brand health tracking, ad tracking, creative pretesting, and market/competitor analyses
Domain
Retail / Consumer Goods / Market Research
Deliverable
dashboards & analysis
Required skills
Strategic leadership, market research methodologies, data analysis, stakeholder management, budget management, vendor negotiation, cross-functional collaboration, AI tool utilization
Preferred skills
Retail industry experience, international corporate environment, agile methodologies, C-level presentation experience, advanced AI/LLM application in research
Technologies
YouGov, NIQ, Kantar, Appinio, Microsoft Copilot, Claude
Responsibilities
Provide strategic direction for the research team, drive transformation to digital and agile working methods, develop the research toolbox with state-of-the-art methods, manage the annual budget, oversee external research partners and vendors, present insights to stakeholders including C-level executives
Seniority
Senior, hands-on IC with team leadership
