Digital Specialist
Core
Digital planning, search, social, and programmatic campaign management for an automotive client.
Role type
Digital Specialist (Media Planning & Optimization)
Builds
Digital marketing campaigns across social, search, and programmatic channels.
Domain
Automotive industry, Digital Marketing
Required skills
Digital campaign planning, Search marketing, Social media marketing, Programmatic advertising, Performance analysis, KPI tracking, Client relationship management, Excel, PowerPoint
Preferred skills
DV360, Meta Business Manager, Google Ads, TikTok Business Center
Responsibilities
Plan, set up, implement, and monitor social, search, and programmatic campaigns; Analyze campaign performance to identify best practices and develop strategic recommendations; Generate performance reports and manage platform issues.
Seniority
Mid-level (2-3 years experience)