Media Planning Analyst
Core
Develop media strategies and plans to help clients achieve marketing objectives by analyzing data, researching consumer behavior, and identifying trends.
Role type
Media Planning Analyst
Builds
Media strategies, budget plans, reach and frequency deliveries, and client presentation materials
Domain
Marketing / Media Buying
Required skills
Media planning, budget management, data analysis, consumer insight interpretation, reporting, presentation creation
Preferred skills
None stated
Technologies
Lumina, Media Tools, Tardiis, NMI, MRI, GWI, Microsoft Excel, Google Campaign Manager, Data Studio
Responsibilities
Manage budget and flighting updates in Lumina and Media Tools; Provide updates for all recurring budgeting needs; Help provide and oversee monthly savings documents; QA and update flowcharts and budget documents with accuracy; Track budget and flowchart changes with detail and organization; Support strategy team with reach and frequency deliveries using Tardiis / NMI; Provide audience and consumer insight data from syndicated tools like MRI and GWI; Provide monthly global tracking updates for internal review and submission; Support in building charts and slides for client presentations; Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst; Review monthly billing against budget documents and flag discrepancies with strategy and investment leads; Update weekly TV goals based on the latest budget and flighting for submission to the National Video team; Update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides for issuance
Seniority
Junior, 6-12 months experience