Media Planning Analyst
Core
Develop media strategies and plans for clients to achieve marketing objectives by analyzing data, researching consumer behavior, and identifying trends.
Role type
Media Planning Analyst
Builds
Media strategies, budget plans, reach/frequency deliveries, and client presentation materials
Domain
Advertising and Media Planning
Required skills
Media planning, budget management, data analysis, consumer insight interpretation, campaign planning across channels, financial reporting, competitive analysis
Preferred skills
Process definition, task prioritization, self-management
Technologies
Lumina, Media Tools, Tardiis, NMI, MRI, GWI
Responsibilities
Manage budget and flighting updates in Lumina and Media Tools; Provide updates for recurring budgeting needs; QA and update flowcharts and budget documents; Track budget and flowchart changes; Support strategy team with reach and frequency deliveries using Tardiis / NMI; Provide audience and consumer insight data from syndicated tools like MRI and GWI; Provide monthly global tracking updates; Support building charts and slides for client presentations; Manage monthly competitive insight reporting; Review monthly billing against budget documents; Update weekly TV goals based on latest budget and flighting; Update weekly media highlights and prepare client-ready slides.
Seniority
Individual Contributor