Marketing Manager (m/w/d), Business Unit Skin Care
Core
Execute marketing measures based on brand strategy for B2B and B2C target groups in the skin care and consumer health sector.
Role type
Marketing Manager
Builds
Marketing campaigns, content, and advertising materials for B2B and B2C audiences
Domain
Consumer Health / Dermocosmetics / Skin Care
Deliverable
product features
Required skills
Brand strategy execution, Campaign management, Digital & E-Commerce, Agency management, Regulatory alignment, Market monitoring, Event representation
Preferred skills
Experience in Dermocosmetics/Consumer-Health/OTC/Beauty/FMG, Knowledge of pharmacy market and shopper logic, Budget management
Technologies
None stated
Responsibilities
Develop and steer campaigns and content for B2B and B2C, Manage digital, e-commerce, and traditional media channels, Coordinate with agencies and external partners, Align claims and product communication with Regulatory Affairs, Support launch and activation measures for pharmacies and end customers, Monitor campaigns and competitive activities, Represent the brand at trade shows and events
Seniority
Mid-level, hands-on IC