Digital Marketing & Data Analyst - Associate
Core
Monitor and analyze digital property performance, manage tracking solutions, and generate strategic insights to optimize marketing campaigns and funnels.
Role type
Middle Digital Marketing & Data Analyst
Builds
Monitoring dashboards, conversion funnel analyses, and performance reports for digital properties and paid campaigns.
Domain
Digital Marketing & Web Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics (GA4), Adobe Analytics, Google Tag Manager, Adobe Launch, Looker Studio/Tableau/Power BI, Excel/Google Sheets, HTML/JavaScript basics
Preferred skills
CDPs, marketing automation platforms, SQL, A/B testing tools (Optimizely/VWO/Adobe Target), marketing attribution models, privacy compliance (GDPR/Consent Mode)
Responsibilities
Monitor and analyze performance of websites, landing pages, and media campaigns; Implement and manage tracking solutions; Define KPIs and build monitoring dashboards; Analyze conversion funnels and identify optimization opportunities; Collaborate with Media teams on paid campaign performance; Support CRO initiatives; Build regular reports and presentations for stakeholders.
Seniority
Middle, hands-on IC