Specialist, Local Tactical Planning
Core
Develop and execute local tactical plans across TV, radio, OOH, streaming audio, and digital channels to maximize client results and reduce waste.
Role type
Specialist, Local Tactical Planning
Builds
Local media strategies and tactical plans for clients
Domain
Media Buying / Local Marketing
Required skills
Local media planning, media vehicle evaluation, media performance analysis, marketing data interpretation, budget control, media authorization approval, team supervision, multicultural inclusion advocacy
Preferred skills
Local market experience, strong math skills, attention to detail
Technologies
Excel, GLP, OX, Prisma
Responsibilities
Develop and execute local tactical plans; Evaluate media vehicles for target audience reach; Assess media performance against objectives; Research and interpret marketing data; Maintain budget control and update clients; Approve media authorizations; Supervise and motivate direct reports
Seniority
Mid-level Specialist (3-4 years experience)