Content Marketer, Senior (INDG)
Core
Senior content marketing producer implementing digital content strategy and production for Bloomberg Industry Group brands to build market preference and distinguish products.
Role type
Senior Content Marketer
Builds
Digital content (web articles, reports, infographics, videos) and content marketing plans for B2B products
Domain
B2B professional services / Financial data & analytics
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Content strategy development, vendor management, budget forecasting, digital content writing and editing, B2B marketing experience, industry best practices knowledge
Preferred skills
Professional services industry experience, creative storytelling
Technologies
Content management systems, digital distribution platforms
Responsibilities
Develop compelling digital content that communicates a cohesive brand story, collaborate with stakeholders to create content marketing plans for brand awareness and lead generation, guide day-to-day content production processes and manage vendors, write and review digital content including web articles and reports
Seniority
Senior, hands-on IC