Digital Planner Senior
Core
Leading strategic and tactical planning for digital media, transforming client business and marketing objectives into comprehensive, efficient, and measurable media plans.
Role type
Senior Digital Media Planner
Builds
Integrated digital media plans, campaign executions, and performance reports for client brands.
Domain
Digital Marketing / Media Buying
Required skills
Digital media planning, Google Ads, Meta Ads, TikTok Ads, DV360, Budget management, KPI definition, Campaign auditing, Client presentation, Team leadership
Preferred skills
Advanced Excel, Advanced PowerPoint, Comscore, YouTube Reach Planner
Responsibilities
Lead digital planning from brief analysis to tactical definition and KPI setting. Translate business briefs into digital media plans defining channel roles, mix, and optimization guidelines. Supervise campaign execution on Google, Meta, TikTok, and DV360 ensuring strategic consistency. Define optimization criteria and adjustments based on results. Manage and control large-scale advertising budgets. Analyze performance to generate strategic insights and client recommendations. Lead negotiations with clients and suppliers. Participate in campaign and account audits.
Seniority
Senior, hands-on IC