Team Lead, Product Marketing Manager
Core
Lead product marketing strategy and execution for a defined business unit, acting as a strategic leader and hands-on contributor to align product capabilities with customer needs.
Role type
Senior Team Lead, Product Marketing Manager
Builds
Cohesive go-to-market vision and integrated product suites for B2B SaaS solutions
Domain
Financial technology / SaaS / Enterprise software
Deliverable
product features
Required skills
Product marketing strategy, ICP and buyer persona definition, unified messaging and value propositions, team leadership and mentorship, go-to-market execution, content development, market and competitive insights, cross-functional collaboration
Preferred skills
MBA or advanced degree, public speaking, experience in highly regulated industries, proficiency in Salesforce/Marketo/HubSpot
Technologies
Salesforce, Marketo, HubSpot
Responsibilities
Own end-to-end product marketing strategy for a business unit; Define and operationalize ICP and buyer persona strategy; Lead, mentor, and develop a team of product marketers; Oversee go-to-market strategies across multiple products; Direct development of sales- and marketing-ready content; Synthesize market and customer insights to inform strategy
Seniority
Senior, hands-on IC with team leadership