Marketing Communications Advisor
Core
Develop end-to-end marketing communications project plans and deliver integrated digital campaigns to drive customer engagement, lead generation, and brand equity growth.
Role type
Marketing Communications Advisor
Builds
Digital marketing campaigns, trade event presence, new collateral, and brand strategy initiatives
Domain
Energy (ExxonMobil)
Deliverable
product features
Required skills
Project management, digital marketing campaign planning, content creation, vendor management, KPI analysis, SEO/SEM, email marketing, social media management, brand strategy alignment
Preferred skills
Customer journey mapping, lead nurturing, data analytics for campaign optimization, multilingual communication (Chinese), cross-functional collaboration
Technologies
LinkedIn, WeChat, YouTube, SEO tools, SEM platforms, email marketing platforms
Responsibilities
Prepare project briefs with clear goals and deliverables, create compelling content supporting key messages, develop schedules with deadlines and ownership, identify vendors for campaign activities, measure campaign activity and adjust tactics, plan and deliver integrated digital marcom campaigns across multiple channels, develop campaigns in support of brand strategy
Seniority
Individual Contributor