Performance Marketing Lead
Core
Own and execute full-funnel paid media campaigns across Meta, Google, and TikTok to acquire high-intent customers at low CAC while optimizing for ROI.
Role type
Performance Marketing Lead
Builds
Paid acquisition campaigns for a fashion e-commerce marketplace
Domain
E-commerce / Fashion
Required skills
Meta Ads Manager, Google Ads (Search, Display, Performance Max), A/B testing, data analysis, campaign scaling, attribution tracking
Preferred skills
GA4, Looker Studio, fashion/e-commerce experience
Responsibilities
Plan, launch, monitor, and scale acquisition and conversion campaigns; Conduct A/B testing on creatives, copy, audiences, and bidding strategies; Track, analyze, and report performance metrics (CAC, ROAS, CTR, CVR); Maintain campaign hygiene including budgets and targeting; Collaborate with creative and analytics teams to build high-CTR ad assets.
Seniority
Mid-level, hands-on IC