Senior Buying Analyst
Core
Execute paid media campaigns, manage budget allocation, and optimize ROI across digital channels for agency clients.
Role type
Senior Buying Analyst (Paid Media)
Builds
Digital advertising campaigns and media strategies
Domain
Digital Marketing / Programmatic Advertising
Required skills
Allocation accuracy, Analytical thinking, MS Excel, PowerPoint, Numeric/Math, Time management, Project management, Attention to detail, Facebook Blueprint certification, Google Video certification
Preferred skills
Programmatic DSP expertise, Media buying knowledge, Stakeholder management, Critical thinking
Technologies
DV 360, TTD, Xander, Amazon DSP, MBOX
Responsibilities
Plan, execute, and optimize digital advertising campaigns across platforms; Manage and supervise biddable media campaigns; Monitor costs and return on investment (ROI); Create reports and actively monitor reporting to ensure campaigns are running efficiently; Negotiate scatter buys and maintain flighting estimates; Provide strategic program recommendations to clients; Manage relationships with media vendors.
Seniority
Mid-level, hands-on IC