Planning Director
Core
Strategic and Planning lead for key clients, guiding integrated media planning and strategy to drive growth and ROI.
Role type
Senior IC Planning Director
Builds
Integrated media plans and strategies for key clients
Domain
Marketing / Media Planning
Required skills
Advanced Media Planning and Strategy, Media Planning Tools, MMM and attribution basics, Presentation and storytelling, Client Relationship management, Stakeholder management, Workshop facilitation
Preferred skills
Advertising agency experience, Emotional intelligence, Resource utilization, Automation identification
Technologies
Media Planning Tools
Responsibilities
Guide integrated media planning and strategy, Build positive relationships with senior marketing stakeholders, Proactively identify client challenges and propose media-led solutions, Act as first point of contact for escalations, Spearhead Zenith ROI Connect planning process, Collaborate with Strategy and Investment teams to craft data-driven strategies, Define response tiers and timelines, Create frameworks for measuring campaign success, Present strategies and media plans to clients, Oversee campaign delivery and KPIs, Mentor Managers and Senior Planning Executives, Assist new business pitches
Seniority
Senior, hands-on IC with mentorship responsibilities