Senior Planning Strategist, L4
Core
Senior media planning strategist managing budget, flighting, and strategic deliverables for Visa across North American time zones.
Role type
Senior IC media planning strategist
Builds
Media plans, budget documents, flowcharts, and client-ready slides for Visa
Domain
Digital media planning and advertising
Required skills
Media planning, budget management, flighting management, client communication, data analysis, competitive insight reporting, reach and frequency planning
Preferred skills
North American media ecosystem knowledge, LATAM media ecosystem knowledge
Technologies
Lumina, Media Tools, Tardiis, NMI, MRI, GWI, Microsoft Excel, Google Campaign Manager, Data Studio
Responsibilities
Manage budget and flighting updates in Lumina and Media Tools; Provide updates for all recurring budgeting needs; Help provide and oversee monthly savings documents; QA and update flowcharts and budget documents with accuracy; Track budget and flowchart changes with detail and organization; Support strategy team with reach and frequency deliveries using Tardiis / NMI; Provide audience and consumer insight data from syndicated tools like MRI and GWI; Provide monthly global tracking updates for internal review and submission; Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst; Review monthly billing against budget documents and flag discrepancies with strategy and investment leads; Update weekly TV goals based on the latest budget and flighting for submission to the National Video team; Update weekly media highlights, coordinate updates with investment teams, and prepare client-ready slides for issuance.