IAT Director, Strategy
Core
Guide the Integrated Marketing Communications (IMC) process by aligning strategic and tactical deliverables with business and brand objectives, leading insight and ideation sessions to deliver seamless audience-led connection plans across paid, owned, and earned channels.
Role type
Senior IC strategy director (integrated marketing communications)
Builds
Integrated audience-led consumer journeys and communications plans across PESO (Paid, Earned, Shared, Owned) channels
Domain
Marketing / Advertising / Media Strategy
Deliverable
product features
Required skills
Strategic planning, audience-led journey orchestration, media planning (PESO), KPI definition and tracking, cross-agency collaboration, trend analysis (macro/micro), campaign channel selection, client partnership management
Preferred skills
Creative ideation, data science integration, emerging platform knowledge, storytelling, new business pitching
Technologies
PESO channels, social platforms, PR tools, digital commerce platforms, media planning tools
Responsibilities
Lead IAT process and provide strategic partnership; Orchestrate audience-led consumer journeys & comms plans through integrated ecosystem; Develops Measurement Framework & Learning Plan; Tracking & Optimization against KPIs; Lead the strategy on industry leading brands; Determine communications tasks and channels for each campaign; Partner with inter-agency teams to ensure effective use of integrated mix; Partner with Media Planning, Research and Data Sciences team; Partner with clients' owned channel teams for seamless execution
Seniority
Senior, hands-on IC