Social Media Strategist
Core
Translate campaign objectives into actionable social media plans, develop content strategies, and manage influencer/community efforts for major brands.
Role type
Senior Social Media Strategist
Builds
Social media campaigns, content strategies, and performance reports for clients
Domain
Advertising / Social Media Marketing
Deliverable
product features
Required skills
Social media strategy, audience insights, competitive analysis, social listening, influencer marketing, content strategy (video/photo/copy), data analysis, stakeholder presentation
Preferred skills
Brandwatch proficiency
Technologies
Instagram, TikTok, Facebook, Pinterest, social media management tools, analytics platforms
Responsibilities
Translate campaigns into social media plans, develop content strategies, craft social briefs, establish KPIs and reporting frameworks, conduct platform research, mentor junior team members, analyze performance data, present results to clients and stakeholders
Seniority
Senior, hands-on IC with mentorship duties