Senior Online Marketing Manager – Fokus Media und Performance (m/w/d)
Core
Planning, building, and optimizing digital marketing campaigns for clients across Google Ads, Meta Ads, and other channels while managing budgets and proving impact through tracking and reporting.
Role type
Senior Online Marketing Manager (Performance & Strategy)
Builds
Digital marketing campaigns and cross-media plans for diverse clients
Domain
Digital Marketing / Performance Advertising
Required skills
Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube), Meta Ads, GA4, Google Tag Manager, budget management, cross-media planning, data analysis (Excel, reporting tools), client advisory
Preferred skills
LinkedIn Ads, Microsoft Ads, TikTok Ads, Out-of-Home media planning, negotiation with media vendors
Technologies
Google Ads, Meta Ads, GA4, Google Tag Manager, Excel
Responsibilities
Plan and optimize digital campaigns across multiple channels; manage and distribute media budgets; track conversions and create actionable reports; advise clients on strategy and budget allocation; develop cross-media plans including OOH and print; negotiate rates with media vendors; lead team knowledge sharing
Seniority
Senior, hands-on IC