Senior Growth Manager (m/w/d)
Core
Senior Growth Manager responsible for scaling HomeServe Germany's growth engine through cross-channel customer acquisition and digital strategy.
Role type
Senior Growth Manager (Performance & Digital Marketing)
Builds
Scalable digital marketing structures, 17 brand websites, and optimized lead-to-sale funnels for HomeServe's plumbing, heating, and climate services.
Domain
Home services (plumbing, heating, climate) / Digital Marketing
Required skills
Performance marketing (Meta Ads, Google Ads), funnel optimization, analytics & attribution, agency management, team leadership, AI application for marketing
Preferred skills
Website relaunch experience, CMS project management, strategic thinking, innovation in marketing technologies
Technologies
Meta Ads, Google Ads, AI tools, Analytics platforms, CMS
Responsibilities
Develop and execute cross-channel growth and acquisition strategies; optimize the lead-to-sale funnel; drive digital strategy and roadmap for 17 brand websites; manage significant marketing budgets and external agencies; lead and develop a small team of performance and digital marketing experts.
Seniority
Senior, hands-on IC with team leadership