Marketing Manager Inbound (Hubspot Expert) (m/w/d)
Core
Develop and execute inbound marketing strategies to generate and convert leads for decision-makers in the event and trade show industry using HubSpot.
Role type
Inbound Marketing Manager (HubSpot Expert)
Builds
Automated customer journeys, marketing campaigns, lead nurturing workflows, and scoring models for the event industry.
Domain
Event and trade show industry / Digital Marketing
Required skills
Inbound marketing strategy, HubSpot (Marketing Hub, CMS, Sales Hub), SEO/SEA, funnel optimization, data analysis, content strategy, automation setup
Preferred skills
Team leadership, digital transformation experience
Technologies
HubSpot, SEO tools, SEA platforms, analytics tools
Responsibilities
Develop inbound marketing strategies for lead generation, build and optimize automated customer journeys in HubSpot, manage SEO and SEA strategies, analyze funnel data and campaign KPIs, ensure consistent performance of the inbound system
Seniority
Mid-Senior, hands-on IC
