Head of (w/m/d) Regional Marketing Activation
Core
Strategic and operational link between global brand promise and local market success for a German pharma company's products worldwide.
Role type
Senior regional marketing activation lead
Builds
Scalable international activation models and omnichannel campaigns for pharma products
Domain
Pharmaceuticals / Global Marketing
Deliverable
product features
Required skills
International team leadership, Global marketing strategy, Omnichannel marketing, Marketing automation, Performance analytics, Stakeholder management, Market intelligence, AI/Technology integration
Preferred skills
Marketing transformation experience, International roll-outs, AI-driven marketing solutions
Technologies
Marketing Automation, CRM, AI tools
Responsibilities
Lead and develop an international marketing team of up to 6 people; Develop scalable international activation models with Global Marketing; Drive transformation of the international marketing organization; Manage integrated omnichannel campaigns; Establish cross-border processes and collaboration structures; Act as central coordination interface between HQ and local markets; Analyze and steer central marketing KPIs
Seniority
Senior, hands-on IC with team leadership
