Strategischer Produkt- und Innovationsmanager (m/w/d)
Core
Strategizing and optimizing the frozen bread portfolio across segments, sub-brands, and channels to identify growth fields and translate consumer insights into clear portfolio concepts.
Role type
Senior Product & Innovation Manager (Bread/Frozen Bakery)
Builds
Frozen bread portfolio, sub-brand strategies, and innovation concepts for the Conditorei Coppenrath & Wiese business.
Domain
Food & Beverage / Frozen Bakery
Deliverable
product features
Required skills
Strategic product management, business development, portfolio logic, consumer insights, cross-channel assortment strategy, market and competitive analysis, stakeholder management
Preferred skills
Entrepreneurial mindset, high intrinsic motivation, ability to identify new growth fields, interdisciplinary collaboration
Technologies
N/A
Responsibilities
Develop and refine sub-brand strategies considering price levels; Identify and shape relevant innovation fields; Analyze market, competitive, and consumer trends; Build holistic portfolio logics to identify gaps and differentiation potential; Integrate consumer and brand strategic perspectives into concepts and business cases; Lead strategic projects in coordination with relevant interfaces.
Seniority
Senior, hands-on IC