(Junior) Performance Marketing Manager (m/w/d)
Core
Design and optimize multi-channel B2B paid media campaigns to drive visibility and lead generation for clients.
Role type
Junior Performance Marketing Manager
Builds
B2B lead generation campaigns and client reporting
Domain
Digital Marketing / B2B
Required skills
Paid media management, cross-channel strategy, budget planning, performance optimization, A/B testing, data analysis, AI tool usage
Preferred skills
Experience with marketing automation tools
Technologies
Google Ads, LinkedIn Ads, Meta Ads, Programmatic Advertising, AI tools
Responsibilities
Plan, manage, and optimize B2B paid media campaigns across channels; Develop cross-channel media strategies and budget forecasts; Analyze performance data to optimize campaigns for B2B KPIs; Conduct A/B tests for creatives, audiences, and landing pages; Prepare data-driven reports and present recommendations to clients; Use AI tools to improve campaign analysis and creative development
